EXAMINATION OF FAMOUS USE IN TELEVISION ADVERTISEMENTS WITH ELECTROENCEPHALOGRAM (EEG): THE EXAMPLE OF TURKEY.
| Autor: | OYMAN, Turgay1 turgayoyman@hotmail.com |
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| Zdroj: | REMark: Revista Brasileira de Marketing. jan-mar2024, Vol. 23 Issue 1, p72-96. 25p. |
| Databáze: | Business Source Ultimate |
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