PROPOSITION OF THE ISIE FRAMEWORK AND THE APPLICABILITY OF FACEREADER TO MEASURE EMOTIONS IN MARKETING RESEARCH ON SUSTAINABLE CONSUMPTION.
| Autor: | da Costa Lima Peixoto, Mariana Marinho1 marianapeixoto@id.uff.br, Gonçalves, Carlos Alberto2 carlos@face.ufmg.br, da Silva, Eduardo Camilo1 ecamilo@id.uff.br |
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| Zdroj: | REMark: Revista Brasileira de Marketing. jan-mar2024, Vol. 23 Issue 1, p97-149. 53p. |
| Databáze: | Business Source Ultimate |
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