Examining Fitness Centre Members' Perceived Risk, Attitude, and Behavioural Intentions in the Context of Brand Equity during the COVID-19 Pandemic.

Autor: GÜLTEKİN, Beyza1 beyza@hacettepe.edu.tr, YAĞIZ, Kadir2 kadiryagiz@hotmail.co.uk, ŞENTÜRK-ÖZER, Leyla1 leyla@hacettepe.edu.tr
Zdroj: Sosyoekonomi. Apr2024, Vol. 32 Issue 60, p133-157. 25p.
Databáze: Business Source Ultimate