Conceptualizing an integrative typology of sales enablement strategy.

Autor: Friend, Scott B.1 (AUTHOR) sfriend1@udayton.edu, Mangus, Stephanie M.2 (AUTHOR), Pullins, Ellen Bolman3 (AUTHOR), Davis, Lenita4 (AUTHOR), Gilstrap, Catherine M.3 (AUTHOR)
Zdroj: Journal of Personal Selling & Sales Management. Apr2024, p1-18. 18p. 4 Charts.
Databáze: Business Source Ultimate