Augmented reality experience: An examination of viewer responses to sports videos.

Autor: Du, Zhao1 (AUTHOR), Wang, Tianjiao2 (AUTHOR), Wang, Fang3 (AUTHOR) fwang@wlu.ca, Wang, Shan4 (AUTHOR)
Zdroj: Journal of Consumer Behaviour. May2024, Vol. 23 Issue 3, p1307-1328. 22p.
Databáze: Business Source Ultimate
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