The Role of Psychological Distance in Enhancing Identity-Relevant Brand Awareness.
| Autor: | Connors, Scott1 (AUTHOR) sconnor4@uwo.ca, Spangenberg, Katie2 (AUTHOR) |
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| Zdroj: | Journal of Advertising. Apr2024, p1-18. 18p. 3 Illustrations. |
| Databáze: | Business Source Ultimate |
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