Elevating low-effort engagement to cultivate stronger community commitment: A study of social capital within instagram's brand community.
| Autor: | Kusuma, Agung Artha1 arthak1007@gmail.com, Afiff, Adi Zakaria1 adi.zakaria@ui.ac.id, Gayatri, Gita1 gita.gayatri@ui.ac.id, Hati, Sri Rahayu Hijrah1 sri.rahayu72@ui.ac.id |
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| Zdroj: | Intangible Capital. 2024, Vol. 20 Issue 1, p236-257. 22p. |
| Databáze: | Business Source Ultimate |
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