Leveraging Corporate Foresight: Insights from Three Companies.
| Autor: | Vögele, Julia1 Julia.voegele@mci.edu, Panthen, Maximilian2 Maximilian.Panthen@ksb.com, Bierwisch, Antje3 antje.bierwisch@mci.edu |
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| Zdroj: | Marketing Review St. Gallen. 2024, Issue 3, p46-52. 7p. |
| Databáze: | Business Source Ultimate |
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