How speaking versus writing to conversational agents shapes consumers' choice and choice satisfaction.

Autor: Schindler, David1 (AUTHOR), Maiberger, Tobias2 (AUTHOR), Koschate-Fischer, Nicole1 (AUTHOR) nicole.koschate-fischer@fau.de, Hoyer, Wayne D.3 (AUTHOR)
Zdroj: Journal of the Academy of Marketing Science. May2024, Vol. 52 Issue 3, p634-652. 19p.
Databáze: Business Source Ultimate
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