Revisiting Marketing Management Teaching Pedagogy: A Study Based on the Voice of Indian Marketing Professionals.

Autor: Bhattacharya, Subhajit1 (AUTHOR) subhajit@xub.edu.in, Kumar, Rohit Vishal2 (AUTHOR) rvkumar@imibh.edu.in, Chattopadhyay, Subrata3 (AUTHOR) Subrata.Chattopadhyay@uem.edu.in
Zdroj: FIIB Business Review. May2024, Vol. 13 Issue 3, p364-377. 14p.
Databáze: Business Source Ultimate
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