Co-producing virtual consumption extraordinary experiences: a netnography of Brazilian NBA fans.
| Autor: | Maranhão de Souza-Leão, André Luiz1 andre.sleao@ufpe.br, Melo Moura, Bruno1 carvalhoneto@pucminas.br, Sacic Carneiro-Leão, Fernando1 fernandosacic.cl@gmail.com, Rosa Henrique, Vitor de Moura1 vitormourarh@gmail.com |
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| Zdroj: | Base. Jan-Mar2024, Vol. 21 Issue 1, p70-109. 40p. |
| Databáze: | Business Source Ultimate |
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