The Influence of Social Media Marketing Activities on Purchase Intention: A Study of the E-Commerce Industry.
| Autor: | Hassim, Affendy Abu1 affendy.hassim@unikl.edu.my, Shamsudin, Mohd Farid2 mfarid@unikl.edu.my, Zandi, Gholamreza2 zandi@unikl.edu.my, Ismail, Nasution3 nasution.ismail@unikl.edu.my |
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| Zdroj: | Journal of Information Technology Management (JITM). 2024, Vol. 16 Issue 1, p201-216. 16p. |
| Databáze: | Business Source Ultimate |
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