Celebrities, Advertising Endorsement, and Political Marketing in Spain: The Popular Party's April 2019 Election Campaign.
| Autor: | Fernández Gómez, Jorge David1 (AUTHOR), Pineda, Antonio1 (AUTHOR) apc@us.es, Gordillo-Rodriguez, Maria-Teresa1 (AUTHOR) |
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| Zdroj: | Journal of Political Marketing. Apr-Jun2024, Vol. 23 Issue 2, p123-148. 26p. |
| Databáze: | Business Source Ultimate |
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