INVESTIGATING THE IMMEDIACY AND FLOW FACTORS TO INFLUENCE PURCHASE INTENTION IN LIVE VIDEO STREAMING SHOPPING.
| Autor: | Tser-Yieth Chen1, Pei-Fang Li2 maureenpfli@gm.ntpu.edut.tw, Yu-Lin Yang3 |
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| Zdroj: | Commerce & Management Quarterly. Mar2024, Vol. 25 Issue 1, p99-128. 30p. |
| Databáze: | Business Source Ultimate |
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