Understanding Gamification Advertising Effectiveness in an S-Commerce Context: A Study in an Emerging Market.
| Autor: | Nguyen-Viet, Bang1 (AUTHOR) bangnv@ueh.edu.vn, Thi Hoang Nguyen, Yen1 (AUTHOR) |
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| Zdroj: | Journal of Promotion Management. May2024, Vol. 30 Issue 4, p552-582. 31p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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