The Role of Shopping Engagement and Customer Experience on Intention to Buy based on Technology Acceptance Model in Gen Z.
| Autor: | Rizky D., Nanda Ayoe1, Marsasi, Endy Gunanto1 endy.gunanto@uii.ac.id |
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| Zdroj: | JDM: Jurnal Dinamika Manajemen. Mar2024, Vol. 15 Issue 1, p175-191. 17p. |
| Databáze: | Business Source Ultimate |
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