Using Voice Assistants for an Enhanced Online Retail Shopping Experience: An SEM Study with UTAUT2 Framework.
| Autor: | Nanda, Ankita1 ankita.mba@mietjammu.in, Sehgal, Gitika2 gitika.eco@mietjammu.in, Kaur, Navjeet2 navjeet.mba@mietjammu.in, Sharma, Mekhla2 mekhla.cse@mietjammu.in |
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| Zdroj: | IUP Journal of Marketing Management. Feb2024, Vol. 23 Issue 1, p85-113. 29p. |
| Databáze: | Business Source Ultimate |
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