Glamor & Faith: How Korean Idol Brand Ambassador and Religiosity influence Luxury Goods Purchase Intentions?

Autor: K. S., Salsabiilatul Ayniah1 Salsabiilatul.ayniah.k.s-2022@feb.unair.ac.id, Ratnasari, Ririn Tri1 ririnsari@feb.unair.ac.id, Hapsari, Safira Arsyadin1 Safira.arsyadin.hapsari-2022@feb.unair.ac.id
Zdroj: Jurnal Ekonomi Syariah Teori dan Terapan. feb2024, Vol. 11 Issue 1, p21-34. 14p.
Databáze: Business Source Ultimate