Impact of Data Analytics Capabilities on CRM Systems' Effectiveness and Business Profitability: An Empirical Study in the Retail Industry.
| Autor: | Jabado, Roula1,2, Jallouli, Rim3 |
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| Zdroj: | Journal of Telecommunications & the Digital Economy. Mar2024, Vol. 12 Issue 1, p427-445. 19p. |
| Databáze: | Business Source Ultimate |
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