Redefining wine brand engagement through influencer marketing and ephemeral content.
| Autor: | DUCMAN, Anca-Alexandra1 ducmananca18@stud.ase.ro |
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| Zdroj: | Theoretical & Applied Economics. Spring2024, Vol. 31 Issue 1, p43-56. 14p. |
| Databáze: | Business Source Ultimate |
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