A longitudinal study on international brand perceptions and outcomes among entrepreneurship & EMBA students in Taiwan: moderating role of students' attitude towards technology.

Autor: Chou, Chien-Heng1 (AUTHOR), Lee, Su-Chen1 (AUTHOR) A9001274@ulive.pccu.edu.tw, Kuo, Yen-Ku2 (AUTHOR)
Zdroj: Current Psychology. Feb2024, Vol. 43 Issue 6, p5541-5554. 14p.
Databáze: Business Source Ultimate
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