Increasing brand desire through communication strategies: TAG Heuer and the female customer.
| Autor: | Kadow, Janine S.1, Beyerhaus, Christiane1, Perret, Jens K.1 |
|---|---|
| Zdroj: | Journal of Brand Strategy. Spring2024, Vol. 12 Issue 4, p364-380. 17p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|