Impact of self‐esteem and self‐gifting on masstige purchase intentions.
Autor: | Khan, Mumtaz Muhammad1 (AUTHOR), Ishaq, Muhammad Ishtiaq2,3 (AUTHOR) ishaq.muhammadishtiaq@gmail.com, Iqbal, Muazma1 (AUTHOR), Raza, Ali4 (AUTHOR) |
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Zdroj: | International Journal of Consumer Studies. Mar2024, Vol. 48 Issue 2, p1-20. 20p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |