Impact of self‐esteem and self‐gifting on masstige purchase intentions.

Autor: Khan, Mumtaz Muhammad1 (AUTHOR), Ishaq, Muhammad Ishtiaq2,3 (AUTHOR) ishaq.muhammadishtiaq@gmail.com, Iqbal, Muazma1 (AUTHOR), Raza, Ali4 (AUTHOR)
Zdroj: International Journal of Consumer Studies. Mar2024, Vol. 48 Issue 2, p1-20. 20p.
Databáze: Business Source Ultimate
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