HABITS AS A DOUBLE-EDGED SWORD IN FREEMIUM MODELS - THEIR INFLUENCE ON SUBSCRIPTION INTENTION.
| Autor: | Hauser, Walter1, Kreimer, Daniel1 daniel.kreimer@unigraz.at, Stoppacher, Lukas1, Foscht, Thomas1, Eisingerich, Andreas B.2 |
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| Zdroj: | AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p1034-1036. 3p. |
| Databáze: | Business Source Ultimate |
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