LETTING THE CUSTOMER OFF THE HOOK: A NOVEL INFLUENCE TACTIC FOR ESTABLISHING TRUST.
| Autor: | Iqbal, Kiram1 Kiram.Iqbal@ruhr-uni-bochum.de, Alavi, Sascha2, Habel, Johannes3, Dauer, Petrik1 |
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| Zdroj: | AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p897-900. 4p. |
| Databáze: | Business Source Ultimate |
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