FROM VULNERABILITY TO VIGILANCE: DEVELOPING A RESILIENT MARKETING MANAGEMENT FRAMEWORK WITH RISK MANAGEMENT.
| Autor: | Pattanayak, Durgesh1 dpattanayak2@huskers.unl.edu, Saini, Amit1 |
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| Zdroj: | AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p715-716. 2p. |
| Databáze: | Business Source Ultimate |
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