Back to the Future: Revisiting Porter's Strategy.
| Autor: | Bhattacharya, Abhi1 abhattacharya3@cba.ua.edu, Morgan, Neil2 neil.morgan@wisc.edu, Good, Valerie3 goodv@gvsu.edu, Rego, Lopo4 lrego@indiana.edu |
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| Zdroj: | AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p692-695. 4p. |
| Databáze: | Business Source Ultimate |
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