INTERNATIONAL PERSPECTIVES: OVERCOMING NON-TRIVIAL PROBLEMS IN EMERGING MARKET FIELD RESEARCH.
| Autor: | Umashankar, Nita1, Schmid, Franziska2, Soug, Kyli Fox3 kfox26@byu.edu, Steenkamp, Iris4, Allred, Nathan5, Anderson, Stephen J.6, Beck, Ben7, Chandy, Rajesh8, Chintagunta, Pradeep K.9 |
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| Zdroj: | AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p683-685. 3p. |
| Databáze: | Business Source Ultimate |
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