CONSUMER PERCEPTIONS OF INFLUENCER GIFTING.
| Autor: | Marchand, André1 mail@andre-marchand.de, Schöndeling, Andrea2, Dünschede, Theresa1 |
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| Zdroj: | AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p573-575. 3p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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