MORE EMPLOYEE ENDORSERS, MORE PERSUASIVE? CUE OF EMPLOYEE ENDORSER QUANTITY, SMILE INTENSITY AND PHOTO STYLE AFFECT SERVICE ADVERTISING PERSUASION.
| Autor: | Chun-Tuan Chang1, Zhao-Hong Cheng2, Hsiao-Ching Lee2, Chia-Han Chang1, Shih-Yu Ting1, Sam Lee2, Shin-Yi Su1 |
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| Zdroj: | AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p310-313. 4p. |
| Databáze: | Business Source Ultimate |
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