RHETORICAL FIGURES IN ADVERTISING: A PROPOSAL OF CROSS-CULTURAL CONTENT ANALYSIS BETWEEN THE U.S. AND SOUTH KOREA.
| Autor: | Sohyoun Shin1 sshin3@csuchico.edu, Jung Min Jang2 |
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| Zdroj: | AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p36-37. 2p. |
| Databáze: | Business Source Ultimate |
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