PATHWAYS FOR VIRALITY: TRACING THE EVOLUTION AND SETTING THE FUTURE AGENDA FOR VIRAL MARKETING.
| Autor: | Dubey, Shashank Shaurya1 catchshashankx@gmail.com, Chaudhry, Harish1 |
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| Zdroj: | AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p32-35. 4p. |
| Databáze: | Business Source Ultimate |
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