HOW DOES WORD OF MOUTH DRIVE CONSUMER SEARCH? EVIDENCE FROM AUTOMOBILE MARKET.
| Autor: | Chengxi Li1 lichengxi@stu.sufe.edu.cn, Yong Liu2, Qi Sun1, Fang Wu1 |
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| Zdroj: | AMA Winter Academic Conference Proceedings. 2024, Vol. 35, p25-28. 4p. |
| Databáze: | Business Source Ultimate |
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