Making Sense of Stimuli-Local Image Fit in the Sport Venue: Mediating Effects of Sense of Home and Touristic Experience on Local and Visiting Spectators.
| Autor: | Hwang, Yongjin1, Ballouli, Khalid1, Bernthal, Matthew J.2, Choi, Wanyong3 |
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| Zdroj: | Sport Marketing Quarterly. 2024, Vol. 33 Issue 1, p47-65. 19p. |
| Databáze: | Business Source Ultimate |
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