A meta-model of customer brand loyalty and its antecedents.

Autor: Desveaud, Kathleen1 (AUTHOR) kathleen.desveaud@kedgebs.com, Mandler, Timo1,2 (AUTHOR) t.mandler@tbs-education.fr, Eisend, Martin3,4 (AUTHOR) eisend@europa-uni.de
Zdroj: Journal of Business Research. Apr2024, Vol. 176, pN.PAG-N.PAG. 1p.
Databáze: Business Source Ultimate
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