Influence of Advertising Media on Consumer Perception and Buying Behavior: A Study on Branded Jewelers in Karnataka.
| Autor: | Pol, Naveen1 naveen.pol2007@gmail.com, Parappagoudar, Sachin K.2 sachinpgoudar@gmail.com, Rai, Supriya3 supriyarai@gmail.com, Agrawalla, Urbashi4 urvashi.agrawalla123@gmail.com |
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| Zdroj: | IUP Journal of Management Research. Jan2024, Vol. 23 Issue 1, p51-66. 16p. |
| Databáze: | Business Source Ultimate |
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