Cross-Channel Integration and its Impact on Customers' Behavioral Intentions: A Serial Mediation Model.
| Autor: | Srivastava, Chetan1 dr.chetansrivastava@gmail.com, Debashis, Raja2 raja.deb001@gmail.com |
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| Zdroj: | South Asian Journal of Management. Oct-Dec2023, Vol. 30 Issue 4, p123-149. 27p. |
| Databáze: | Business Source Ultimate |
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