Marketing Communication and Mobile Advertising for Sustainability: An Analysis of Consumer Attitudes and Motivations.
| Autor: | MEYBODI, ALIREZA RAJABIPOOR1 rajabipoor@yazd.ac.ir, TAJPOUR, MEHDI2, HOSSEINI, ELAHE1, AGHELI, MEYSAM3 |
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| Zdroj: | Journal of Business Strategy Finance & Management. Dec2023, Vol. 5 Issue 2, p76-94. 19p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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