Marketing Analytics Curriculum Integration: An Exploration of Resource Availability for Faculty.

Autor: Keiper, Margaret C.1 (AUTHOR) keipermc@northwood.edu, Nachtigal, Jon2 (AUTHOR), Lupinek, Joshua M.3 (AUTHOR), Stough, Rusty A.4 (AUTHOR)
Zdroj: Journal of Marketing Education. Apr2024, Vol. 46 Issue 1, p18-31. 14p.
Databáze: Business Source Ultimate
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