A Meta-Analysis of the Antecedents and Consequences of Advertising Value.
| Autor: | Ye, Guoquan1 (AUTHOR), Guan, Xin2 (AUTHOR) xin.guan@jmu.edu.cn, Hudders, Liselot3 (AUTHOR), Xiao, Yi4 (AUTHOR), Li, Jingyu5 (AUTHOR) |
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| Zdroj: | Journal of Advertising. Feb2024, p1-22. 22p. 4 Illustrations, 8 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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