Factors Effecting Loyalty Intention and Digital Consumer Behaviour: Examining Moderating Role of Brand Attachment.
| Autor: | Aliane, Nadir1 nhaliane@kfu.edu.sa, Alawad, Waleed Abdulrahman2 waoad@qu.edu.sa |
|---|---|
| Zdroj: | International Journal of Operations & Quantitative Management (IJOQM). Sep2023, Vol. 29 Issue 3, p1-20. 20p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|