Factors Effecting Loyalty Intention and Digital Consumer Behaviour: Examining Moderating Role of Brand Attachment.
Autor: | Aliane, Nadir1 nhaliane@kfu.edu.sa, Alawad, Waleed Abdulrahman2 waoad@qu.edu.sa |
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Zdroj: | International Journal of Operations & Quantitative Management (IJOQM). Sep2023, Vol. 29 Issue 3, p1-20. 20p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |