The Mediating Role of Brand Trust Concerning the Impact of Social Media Communication on the Corporate Reputation.
| Autor: | FIRAT, İbrahim1 ibrahim-firat@hotmail.com, BAL, Canan Gamze2 canan_gamze@hotmail.com |
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| Zdroj: | Journal of Business Research-Turk / Isletme Arastirmalari Dergisi. 2023, Vol. 15 Issue 4, p2543-2561. 19p. |
| Databáze: | Business Source Ultimate |
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