The Role of Social Network Brand Personality in a Consumer-Brand Relational Model.
| Autor: | Mutsikiwa, Munyaradzi1 mmutsikiwa@gzu.ac.zw, Maree, Tania2 tania.maree@up.ac.za |
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| Zdroj: | Southern African Business Review. 2023, Vol. 27, p1-25. 25p. |
| Databáze: | Business Source Ultimate |
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