Using Text Mining and Survey to Explore the Impact of Online Reviews on Consumers' Purchase Intentions.
| Autor: | Fei-Chun Cheng1, Ching-Hui Yeh2, Yo-Hsien Lin3 |
|---|---|
| Zdroj: | Soochow Journal of Economics & Business. 2023, Issue 106, p41-64. 24p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|