Using Text Mining and Survey to Explore the Impact of Online Reviews on Consumers' Purchase Intentions.
Autor: | Fei-Chun Cheng1, Ching-Hui Yeh2, Yo-Hsien Lin3 |
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Zdroj: | Soochow Journal of Economics & Business. 2023, Issue 106, p41-64. 24p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |