THE RELATIONSHIP BETWEEN INDIVIDUAL CUSTOMER SATISFACTION AND LOYALTY: THE MODERATING ROLE OF FIRM-LEVEL SIGNALS.
| Autor: | Fengxia Zhu1 f.zhu@csuohio.edu, Shuya Lu1, Groening, Chris2, Jian Kang3 |
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| Zdroj: | Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior. 2023, Vol. 36 Issue 2, p15-40. 26p. |
| Databáze: | Business Source Ultimate |
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