The effects of visual design on eco-labels evaluations: guidelines for effective green advertising.
| Autor: | Donato, Carmela1 (AUTHOR) carmela.donato@unich.it, Adıgüzel, Feray2 (AUTHOR) |
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| Zdroj: | Journal of Marketing Theory & Practice. Feb2024, p1-18. 18p. 1 Illustration, 5 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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