The Four Segments of Yogurt Consumers: Preference and Mind-Sets.

Autor: Luckow, T.1 t.lucknow@ucc.ie, Moskowitz, H. R.2, Beckley, J.3, Hirsch, J.4, Genchi, S.5
Zdroj: Journal of Food Products Marketing. 2005, Vol. 11 Issue 1, p1-22. 22p.
Databáze: Business Source Ultimate