MARKET SEGMENTATION BASED ON MATERIALISTIC, CONSPICUOUS, AND TRADITIONALIST GOALS IN SUPPORT OF AN EFFECTIVE INDUSTRIAL DESIGN.
| Autor: | DUMITRESCU, Andrei1 andrei.dumitrescu@upb.ro |
|---|---|
| Zdroj: | Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences. 2023, Vol. 16 Issue 2, p25-36. 12p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|