Connecting the Past and the Present: How Narrative-Based Representations Affect Perceptions of Brand Heritage.
| Autor: | Martin, Nathanael S. (AUTHOR), VanBergen, Noah (AUTHOR), Poehlman, T. Andrew (AUTHOR), Adaval, Rashmi (AUTHOR), Escalas, Jennifer Edson (AUTHOR), Hamby, Anne (AUTHOR) |
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| Zdroj: | Journal of the Association for Consumer Research. Jan2024, Vol. 9 Issue 1, p71-82. 12p. |
| Databáze: | Business Source Ultimate |
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